How can I insure something Santa built?
Thousands of people all over the world wrote to Santa in hopes that his special bag carried that big ticket item only he could afford to build. Well that day came and went, but were you one of the lucky ones? I know the North Pole workshop was hard at work and Best Buy, Circuit City and other electronic stores in the mid Atlantic posted sales above $1000 so that means people did place high valued items in their home last month.
So as you were opening your item and removing the cardboard and Styrofoam, inlay an instruction book, a postcard, a catalog to buy more items, and lastly the registration card. You happily tore open the packaging skimmed through the instructions, charged the battery, and blasted the volume control way past the recommended threshold.
Hours later, it was time to clean up the Styrofoam, take the recycled cardboard out to the trash area, and file the instruction book in THE drawer. But what do you do with the postcard, the catalog and the registration card? If you are anything like me, you make a mental note that your new item has add ons (but never do anything about it) and throw away the postcard and registration. You think, I have my item and the receipt, if anything happens to it I will take it back to the store and get it fixed or replaced.
Okay, but what happens if your belongings are stolen or damage to your property causing the item to be unrecognizable. By taking that 15 minutes to register, by serial number, your high valued item with the company’s website will ensure you in fact do own that item. When the insurance company comes out to inventory your damaged/stolen items and you tell them your $400 Dyson was one of the items lost. Now you have proof.

