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About the Author

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Nick Lipetzky has worked with numerous corporate real estate, online lenders, luxury travel and food service businesses with the goal of increasing their online ROI through strategic analysis of the entire business. Referencing more than seven years of online marketing and sales experience he is able to identify strategies that differentiate his clients experience in the marketplace generating increased on and offline revenues. Nick’s first exposure to online marketing was during the internet boom of 2000 while working as an online marketing consultant for California real estate companies. From this experience he was able to branch out to the lending industry where he applied his skills at LendingTree.com where he successfully developed a team with the goal to maximize the home purchase lead conversion. Understanding the importance of web design for ROI Nick joined the team at space150 Media where he currently provides web analysis and strategic insight. Nick Lipetzky continues to advance his analytic and strategic abilities keeping his enthusiasm for increasing online ROI. Contact Nick to find out how he can help your online efforts.

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Better Google Rank Through Links

January 15th, 2008 • Related • Filed Under
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At Google’s core is a scoring method called PageRank, which essentially judges every site on the Internet with a rank from 0-10. Every Real Estate agent should know how this method affects their website. This page rank is dictated by many factors with the most important being the links to your web site. Each time somebody adds a link to your web site, Google considers this as a positive tie to your site. The more links you have to your site, the more sites are tied to it, the stronger its ranking. Imagine many sites tied to yours creating an effect like a suspension bridge with many lines tied to the bridge to lift it up. The more ties the stronger the bridge.

Google also takes more than just the volume of links into consideration. The relevance and popularity of the site linking or tied to your site also affects the page rank. Sites that Google concludes are significant add to the strength of the link to your site. This means a link from a major site to your site will count as many small links.

How can you use this to your advantage? Create links to your site. Find opportunities to write about yourself or the real estate market. If what you write is good people will link to it giving it more value in Google’s eyes thus helping your cause even more.

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